Are you thinking about creating an online course, but not sure where to start? One strategy that you might consider is selling your course before you even create it. This can help you validate your course idea, gauge demand for your topic, and even fund the creation of your course. Here are some steps you can take to sell your course before creating anything:

Pre-selling your course can be positioned in several different ways; such as a beta launch, a founding member launch, or just simply called ‘pre-selling.’ You can create a pre-selling launch plan around your next, or first, online course before you create or record any content for it.

What You Need to Know First:

You need to know a few things before you try to pre-sell your course.

• Identify your target audience: Before you start promoting your course, it’s important to have a clear understanding of who you are trying to reach. Who will benefit most from your course, and what problems or challenges are you addressing?

• Research your market: Look for other courses or products that are similar to what you want to create. What are their prices, and what do they offer? This will give you an idea of the competition and help you price your course appropriately.

• You’ll also need to have a general outline of your course or format for the live round. Nobody will sign up for a pre-sell offer if they don’t have enough details to make an informed decision. So while you don’t create the content yet, you do need to have it planned and mapped out in a rough plan

• Create a landing page: A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as signing up for a newsletter or purchasing a product. Use your landing page to clearly outline the benefits of your course, and include a sign-up form for interested students.

• Promote your landing page: Once your landing page is live, it’s time to start promoting it. There are many ways you can do this, including through social media, email marketing, and paid advertising. Be sure to track the results of your promotions so you can see what’s working and what’s not.

• Collect pre-orders: Once you have a good amount of traffic to your landing page, it’s time to start collecting pre-orders. Offer a special discount or bonus for students who sign up early. This will not only help you gauge demand for your course, but it will also give you the funds you need to create it.

• Create and deliver your course: Now it’s time to turn your idea into a reality. Use the feedback you received from pre-orders to fine-tune your course and make it the best it can be. When it’s ready, deliver it to your students and continue to gather feedback to improve it even further.

Selling your course before you create it can be a great way to validate your idea, gauge demand, and fund the creation of your course. By following these steps, you can set yourself up for success.